Animation Industry is moving on .....
St-Augustin-de-Desmaures -- Following a very busy year in 2011 with numerous productions and the start-up of its first 3D animation co-production, Sarila, 10th
Ave Productions and its president, Nancy Florence Savard, are pleased
to announce that five more 2D and 3D animation featurelength projects
are in preparation at the regional production house in
Saint-Augustin-De-Desmaures, near Quebec City.
“It is true that
developing a niche in animation feature-length films is a long-term
project,” notes producer-director Savard. “Development alone is more
demanding than a fiction film due to the visual development process. We
have to find an artistic direction, create characters and sets, and make
at least one version of the story in storyboards. The storyboard is an
essential form of writing in animation: it gives us an understanding of
the visual narrative line, and it also makes it possible to accurately
assess the production needs and find good partners. Development thus
demands more time and money.
Fortunately, a well-crafted story
has a longer average market life, and the Cinéac results show that
animation does well in both Quebec and Europe. The genre generates
revenues all over the world, not just on Quebec screens.
“And I’m
particularly happy,” Savard concluded, “to see that animation currently
has good momentum, as distributors and investors now see potential for
spreading the word about Quebec talent and they believe in a return on
the investment made by the public purse.”
10th Ave Productions is
a digital television and movie production house. Its projects are noted
for their universal themes, high-quality production, outstanding art
direction, and international distribution on various platforms. The
audiences for projects produced by 10th Ave Productions are families,
young people, and children. It produces animation works and
documentaries of international interest, and other projects. With its
headquarters in St-Augustin-de-Desmaures, Quebec, 10th Ave Productions
believes in creating a network among innovative creators passionate
about new technologies in order to foster the emergence of new genres
and production methods.
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