FEST: ANIMAGO AWARD: Press material

Starting signal given for the 2011 animago AWARD submissions deadline until June 30, 2011

The animago AWARD has been honouring the best productions in the fields of 3D, visual effects and interactive media in a total of 11 categories since 1997. Until now, participants from over 80 countries have registered to take part in the international competition and submitted their work for consideration by the animago expert jury.


The category overview:


Best Still
This award acknowledges the competition’s most convincing digital still based on the criteria of design, aesthetics and effective use of digital software tools. The most decisive factors when choosing the winner are photorealism, technical execution, character design and the artistic standard of the work.

Best Character-Design
This award acknowledges the best CG character in terms of modelling, movement, facial animation, texturisation and believability.

Best Post-Production
This award acknowledges the best submission in the field of digital post-production for film, TV and the interactive sector. The key criteria are 3D animation and the use of visual-effect techniques, among others.

Best Short Film (films lasting up to 25 minutes)
This award acknowledges the best digital animated short submitted to the competition. In addition to judging the idea and screenplay, the key focus is placed on the film’s level of technical execution. Character design and character animation, among others, are also evaluated.

Best Advertising Production
This award acknowledges outstanding achievement in advertising film production. In addition to evaluating the idea behind the film, particular emphasis is placed on the technical criteria involved in post-production, including the use of VFX, animation techniques, music and sound design – as well as the on-location execution including SFX.

Best Interactive Production
This award acknowledges the most convincing technical and creative production designed for interaction with users. The key criteria are usability, idea design and use of GUI.

Best Game-Design
This award acknowledges the best computer game submitted to the competition. Among the key criteria are the uniqueness and execution of the game concept, the skilfulness of the programming, the level of expertise in graphics – including character design and animation – and the score and sound design.

Best Stereo-3D-Production
This award acknowledges the best stereoscopic work submitted to the competition. In this category, the key focus is placed on the artistic handling of the medium of Stereo 3D and the technical execution of S3D production on-set or within an animation production. Other criteria include the dimensionalisation of a work within the post-production workflow.

Best Visualisation
This award acknowledges the best visualization of a theme, product or process using modern DCC technology. Key criteria include the idea, digital execution, didactic aspects and animation.

Best Young Production (with €3,000 in prize money from DIGITAL PRODUCTION)
This award acknowledges the best university project completed at a public and/or private university-level institution in the field of digital content creation. Among the key criteria are the idea, technical execution, character design and animation.

Jury`s Prize
This award acknowledges the submission noted by the jury as containing an entirely successful idea and an outstanding combination of imagery and technical execution.


Entries for the animago AWARD 2011 can be submitted now until 30 June 2011. The competition is free of charge and open to all - shipping costs are borne by the participant. Further information is available at www.animago.com. Please note that only the entries that meet the criteria of the categories will be considered. The organisers reserve the right to refuse entries (in the case of objectionable or unlawful content).
A highly qualified, independent jury will judge the productions. The judges' decision is final.

Submit your entries to the following address:
DIGITAL PRODUCTION
Günter Hagedorn
»animago 2011«
Langenharmer Weg 88
22844 Norderstedt
Germany

Photo material and further information: www.animago.com/presse.

Press Contact:
Dr. Kathrin Steinbrenner
Stoneburner.Medienberatung & PR
Schönhauser Allee 39a
10435 Berlin
T: +49 (0) 30-47372191
F: +49 (0) 30-47372189
E: mail@stoneburner.org


About animago AWARD & CONFERENCE and DIGITAL PRODUCTION:
Since 1997, the animago AWARD has recognised the best productions in the areas of 3D, visual effect and interactive media. The impressive display of talent documents the current technological progress in the industry. Creatives from over 80 countries take part in the animago AWARD, showing the international character and meaning of this prize. The awards ceremony for animago is sponsored by the Medienboard Berlin-Brandenburg and takes place on 27th of October during the animago CONFERENCE (27.-28.10.11) in the fxCenter in Potsdam-Babelsberg.

The contest is hosted yearly by DIGITAL PRODUCTION (www.digitalproduction.com), the leading trade publication for all disciplines of digital media postproduction & visualisation in the German-speaking market. DIGITAL PRODUCTION is published by the ATEC Business Information GmbH (www.atec-bi.de), an affiliated company of the European Professional Publishing Group (www.eppg.de).

animago AWARD: Press material